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For a regional perspective the media listed on this web site have been sorted into 19 distinct media market areas. The market areas have been defined using a mathematical formula developed by Dominion Media Services which combines average circulation of the print media, average penetration of the broadcast media and regional topography. The resulting market areas are as follows:

Click on any of the market areas listed below to view their map.

  • Bristol
  • Charlottesville Extended
  • Southwest
  • DC/Northern Virginia
  • Central Southwest
  • Fredericksburg
  • Danville
  • Richmond
  • Martinsville
  • South
  • Roanoke
  • Southeast
  • Lower Shenandoah
  • Hampton Roads
  • Lynchburg
  • Rappahannock
  • Upper Shenandoah
  • Eastern Shore
  • Charlottesville

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